SHAMPOO
74

Shampoo 74® is suitable for normal and dry scalp and hair.
Its high nourishing and hydrating power makes it particularly recommended when the skin is dry, damaged and abraded, as well as when the hair is damaged and parched even following the use of chemical agents (dye, perm, gel, hairspray, etc.).
Its action also produces relief from irritation, redness and itching, leaving hair soft, elastic, shiny and voluminous.
Protein from 4 cereals (wheat, millet, soy and barley)
Obtained through a special isolation process that does not involve structural changes, thus preserving their beneficial properties. The selection of these proteins therefore allows for the inclusion of three important groups of amino acids: - glutamic and aspartic acid (over 10%) - arginine, phenylalanine, leucine, lysine, proline, and serine (over 5%) - alanine, glycine, isoleucine, tyrosine, threonine, and valine (over 3%).
Hydrolyzed milk proteins
They help repair and compact the external keratogenic cells of the hair (cuticle) from damage caused by dyes, overheating, perms, etc. which lead to breakage and fraying of the hair (split ends).
Egg yolk
Egg yolk is a widely used and effective traditional ingredient for healthy, shiny hair as it is a source of proteins, vitamins and minerals.
Vegetable saponins
A saponin is a complex glycoside belonging to the group of cyclic triterpenes or steroids. It has a unique structure, with a hydrophilic portion and a lipophilic portion, which has cleansing, soothing, and antiseptic properties.
Polyphenols
They have astringent, anti-irritant, and antioxidant properties. Shampoo 74 contains plant saponins derived from:
Shikaky (India)
It is a variety of acacia whose fruits have been used for hundreds of years in traditional Ayurvedic medicine to wash the hair and as an adjuvant against dandruff.
Desert Date - (Africa)
Saponins are obtained from the rich pulp of the desert date fruit.
Gypsophila (Europe) Saponins are extracted from the root of the plant known as "gypsophila".
This shampoo can be used daily. Its properties make conditioner unnecessary in most cases.

Components
Aqua; disodium cocoamphodiacetate; sodium lauroyl glutamate; acacia concinna fruit extract; balanites aegyptiaca fruit extract; gypsophila paniculata root extract; zea corn; panicum miliaceum; hordeum vulgare; soy protein; enzyme hydrolyzed milk protein; acetylated glycol stearate; ovum; xanthan gum; citric acid; phenethyl alcohol; caprylyl glycol; trideceth-8.

Format
125 ml bottle.

Bibliography
- Casemelle JC, Costas MJ., Sillero G., Sillero A. Bis-(5'-guanosyl) tetraphosphatse in rat tissue. Biochem.J. 1982-201:405-410.
- Grau VP, Günter-Sillero MA, Sillero A. Binding of P1,P4 (5'-guanosyl) tetraphosphate to brain.1982;257:11848-11851.
- “Medicinal plants, chemistry, pharmacology, and therapy” R. Benigni, C. Capra, PE Cattorini - “Chemistry and pharmacology of medicinal plants” M. Perdetti.
- EHGraul.H Hundeshagen, B.Steiner:Perkutane sowie subkutane resorption un absorption, s- markierter verbindungen(beitrag zum studium des schwefelmetabolismus im haar).
- R.Springer, KE Quentin:Bestimmung des organic gebundenen schwefels in arzneimitte (determination of organic bound sulfur in pharmaceutics).